Start off with a sequence of phone calls or emails, three or four per prospect, from introducing your product or service, to adding value, and being persistent. If you’re still on the crossroads, then my advice is to make use of both phone and email to follow-up with prospects. And you probably have to try calling them more than once, being the only downside of making phone calls. This doesn’t guarantee that the prospect has heard the message. However easy this may sound, you should always be prepared to leave a voicemail. If you’re an extrovert or love talking over the phone then consider phone banking to follow-up with prospects, this way you can build a personal relationship and get to the convert stage sooner. Here, you must give a lot of importance to the subject line, as it acts as the underlying factor to open your email or not.Ī phone call can easily grab a prospect’s attention and immediately establish you as a human being rather than a spam-bot. Get ready to send multiple emails if you plan on using this approach. What you have to remember is that you may not get a response from your first email as inbox clutter is too common. Any other message will probably get a quick subject-line glance followed by a trek to the archives, the spam folder, or the trash can. And how many of those do you actually read? Not a lot, just the ones that stand out to you and the ones from people you recognize. Now, think about the number of emails you get in your inbox every day. It can be bookmarked, labeled as “follow-up later” or “important”, or forwarded if the prospect feels like it could benefit their friends or colleagues. EmailsĮmails are visual when compared to a phone call and give time for a prospect to think through what you’re stating. Let’s look at both channels and then decide. Both these approaches have pros and cons. Some salespeople go with an email while others prefer to just pick up the phone and talk. The first thing to do is to choose the right channel to communicate with your prospects. Decide Between Email And Phone Communication
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How to stand out from the other companies? What’s the best way to break through inbox clutter? And how do you toe the fine line between being persistent and being flat-out annoying? In this article, I’ll take you through a few ways in which you can follow-up with prospects without bothering them. You either contact too often, oversell your product, or you come out as pushy and annoying. And there are so many things that can go wrong. You may connect with them on your first try or your fourth, but the real struggle is when you have to follow-up with them and get them to commit. The next step you’d take is to get them on the phone. You’ve done the primary research on a prospect and it looks like your product is a good fit for their company.
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